Hola! 👋 My name is Lu, I'm a Senior UX & Product Designer based in UTC-3.

I'm part a global volunteer team to design a safer social platform for BTS fans. Built with atomic design principles, sync collaboration helped bridge more than 6 time zones.

Mercado libre is the biggest e-commerce and fintech company in Latin America. They also have one of the biggest shipping networks in the region that require a powerful set of tools to operate.

Properati is a real estate advertising platform operating in South America. Its business model relies on providing high quality leads to brokers and builders.

Guided AFIP’s service design efforts with agile teamwork across departments, easing taxpayer access. Our service maps cleared pathways to vital systems—showing innovation thrives even in government’s vast halls.

Chequeado, a non-profit media outlet, combats misinformation by fact-checking public speech and training newsrooms in data-driven journalism—all through sharp articles and pioneering data visualizations.

Página/12 is the most popular liberal newspaper of Argentina and, as the rest of the media industry, they were trying to find new business models.

Canal 9 TV network embraced two distinct websites to mirror their dual identity—serious journalism and vibrant entertainment—celebrating decades of Argentine storytelling.

Celebrated Media Party’s 10th year with AI-crafted visuals, sparking curiosity across digital and print. Our dynamic identity system honored a decade of media innovation.

Rebranded Properati with a flexible identity. Making sub-brands thrive across markets and platforms, united by Properati’s core essence.

With Sociopúblico, UNICEF, and Save the Children, we crafted a dashboard explaining global child health efforts. Interactive visualizations empower leaders to spot gaps and drive life-saving strategies.

Sociopúblico is a studio that helps governments and nonprofits communicate complexity with clarity. Their redesigned website invites policymakers and NGOs to explore insights effortlessly, blending sophistication with intuitive access.